Embedded Files
Branding, Print
The Design Brief
Design packaging for ValueStar's water bottle and dehumidifier that communicates their selling points prominently, aligning with the brand's commitment to sustainability and user convenience. The packaging should reflect ValueStar's brand identity through modern design elements while effectively conveying the products' benefits and functionality.
Please note that the branding in this project have been created collaboratively. For inquiries about specific contributions, feel free to reach out! Thank you for understanding.
Dehumidifier
Diecut Preparation
Box Packaging
500ml Water Bottles
1.5L Water Bottles
Concept Ideation
Crafting visually appealing packaging for ValueStar's water bottle and dehumidifier lineup, emphasising modern and fun design elements, perfectly aligned with the brand's identity.
Lighter colours were considered at first to create a differentiation between existing products.
Adding water droplets to the transparent packaging to showcase the fun in the otherwise minimal design.
Organic images were also in consideration to enhance the feeling of "refreshing".
The final packaging delivered a solution that was visually distinctive and operationally efficient, helping the brand strengthen its retail presence while meeting production requirements.
This project demonstrates my ability to create packaging that unites design impact with practical execution, offering results that are commercially viable and brand-enhancing.
The designs presented in this project were created by my time as an in-house designer at Shopee. They are for demonstration purposes only and do not represent current Shopee branding, they also do not imply endorsement by Shopee. Opinions expressed on this page are solely my own and do not express the views or opinions of the Client & Company stated here.
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