#Technically Hiring 

Web, Social

The Challenge

Amidst the challenges of the pandemic, Scoot faced difficulties in recruiting for specific IT roles. Demand was high for the roles externally and the talent pool was limited. There was hence a need for the recruitment team to come up with a campaign to boost engagement amongst potential candidates.

The Solution

To get closer to our target audience, the #Technically Hiring campaign was born, playing with the words - “Tech” and “Technically”, the team created a series of content from the source itself - getting referral applications, getting hiring managers to talk about the exciting open positions at the organisation, and a series of tech-related projects to highlight the behind-the-scenes of working as an I.T. professional in an aviation company. The campaign successfully attracted potential candidates to apply for the roles at Scoot.

Please note that the copywriting and concept in this project have been created collaboratively. For inquiries about specific contributions, feel free to reach out! Thank you for understanding.

My role lies in art direction and execution – the creation of consistent assets to be posted on Scoot’s social media channels and recruiting channels.

Phase #1—We’re technically hiring

Highlights clear call-to-action, being straightforward—WE'RE HIRING!

Phase #2—Project Showcase

Showcasing exciting projects, highlighting uniqueness of the job experience to entice audiences.

Phase #3—A personal touch

Introducing the hiring managers, allows potential candidates to learn more about the job from the actual person doing the job!

Finale—Getting technical

Copy-focused, we are getting straight to the point.

The designs presented in this project were created by my time as an in-house designer at Scoot. They are for demonstration purposes only and do not represent current Scoot branding, they also do not imply endorsement by Scoot. Opinions expressed on this page are solely my own and do not express the views or opinions of the Client & Company stated here.