I am a multidisciplinary designer with 7+ years of experience turning briefs into brands, campaigns, and scroll-worthy content. I enjoy writing, exploring the world of UI/UX, and am always keeping myself up-to-date on all things social.
English (Native level)
Chinese (Native level)
Adobe Creative Suite
Photoshop, Illustrator, After Effects, Premiere Pro, InDesign, Lightroom
Figma
Final Cut Pro
Microsoft Office
Outlook, Teams, Word, PowerPoint, Excel
Vertical Institute
Sep 2024
User Experience Design Bootcamp
Singapore University of Social Sciences
Aug 2015 - Oct 2019
Bachelor of Science in Marketing, Minor in Communications
Temasek Polytechnic, School of Design
Apr 2012 - May 2015
Diploma in Interactive Media Design
(currently known as Communication Design)
East Coast Town Council
Manager, Communications
Nov 2025 – Current
Lead the execution of multi-channel communications, brand management, and estate-level messaging for the Town Council. Oversee the end-to-end production of bi-annual physical newsletters, bi-monthly digital editions, and annual publications, while managing content across the official website and social media platforms. Responsible for developing operational advisories, managing agency contracts and vendor deliverables, creating standardised creative intake frameworks, and supporting crisis communications to ensure clear, consistent resident engagement.
NEON Global
Senior Designer, Corporate Comms
Aug 2024 – Sep 2025
Shaped corporate comms through impactful visuals, content calendars, and PR support. Partnered with leadership to deliver consistent messaging, oversee media coverage, and strengthen engagement across global teams
Shopee
Graphic Designer, Marketing
Oct 2021 – Aug 2024
Drove marketing comms for mega campaigns (9.9, 11.11, 12.12), ensuring cohesive messaging across app, social, and digital. Streamlined team workflows, liaised with marketing, and built clear campaign narratives
Scoot TigerAir
Creative Specialist, Employer Branding
Mar 2019 – Oct 2021
Enhanced employer branding through comms campaigns, event support, and social media. Produced videos and content that boosted engagement, aligned with recruitment goals, and reinforced corporate identity.