Embedded Files
Web, Branding, Print
The Design Brief
The microsite on the app is designed to offer a user-friendly experience while celebrating the Mid-Autumn Festival. Users can easily browse through categories and find detailed product descriptions, simplifying their decision-making process. Exclusive deals and discounts are prominently displayed, prompting users to take advantage of savings.
Platform Assets
Site Flow
Offline Activation, Partnership with Tanyu
Through this campaign, I showcased my capability to create culturally resonant visuals that balance tradition with a bold, modern identity, delivering consistent and adaptable assets across digital touch points.
The designs presented in this project were created by my time as an in-house designer at Shopee. They are for demonstration purposes only and do not represent current Shopee branding, they also do not imply endorsement by Shopee. Opinions expressed on this page are solely my own and do not express the views or opinions of the Client & Company stated here.
Google Sites
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