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Branding, Presentation Design
The Brief
During my time at Scoot, I played a key role in shaping the airline’s Employer Value Proposition (EVP) to attract and retain top talent. The project involved creating a unified visual and messaging system that communicated Scoot’s culture, values, and unique employee experience. The challenge was to translate abstract HR concepts into engaging, memorable, and relatable content that would resonate with both internal staff and potential candidates.
This project demonstrates my ability to bridge design, HR, and communications, translating abstract values into tangible creative assets that drive both internal culture and external reputation.
The designs presented in this project were created by my time as an in-house designer at Scoot. They are for demonstration purposes only and do not represent current Scoot branding, they also do not imply endorsement by Scoot. Opinions expressed on this page are solely my own and do not express the views or opinions of the Client & Company stated here.
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