4.4 Savings Sprint
Branding, Web, Figma
Design Brief
Develop a visual identity that reflects the essence of the 4.4 Savings Sprint Campaign while staying true to Shopee's brand guidelines.
Create templates and assets that grab attention and drive engagement across various digital platforms, emphasizing the theme of sprinting towards savings.
Ensure flexibility and adaptability of designs to accommodate different promotional messages and product categories.
Provide editable assets compatible with popular design software like Illustrator and Figma to streamline collaboration and workflow.
Final Logo Design
The Savings Sprint concept revolves around the idea of offering time-limited, irresistible deals and discounts to our users. Shoppers are encouraged to seize the opportunity to save big within a short timeframe. This is reflected in the logo design with "speed" elements.
Logo Design Exploration
The idea is to craft a logo that captures the excitement and urgency of sprinting towards savings, incorporating elements such as sprinting motifs, savings indicators, and Shopee's signature colors.
This logo should fit seamlessly into the key visual design done collaboratively with my team mate.
Deliver in multiple formats suitable for digital and print applications.
Mockups with varying key visual treatments
Final Key Visual Treatment
Just like a sprinter races towards the finish line with determination and speed, through the key visual, the design creates a sense of urgency and excitement to prompt action, driving increased engagement and sales during the campaign period.
Platform Assets
These home page banners gives the highest exposure to the double-digit campaign and gives user a clear call-to-action for the sale.
Template Assets
Homepage Banners
Homepage Pop-up Banners
Microsite Key Visual & Banners
Social Media Assets
Full Site Mockup
