Embedded Files
Branding, Logo Design, Web
The Brief
To design a logo and supporting brand assets that embodies local fashion trends in Singapore. Idea is to keep it simple and easily adaptable within a short delivery timeframe.
Please note that the branding in this project have been created collaboratively. For inquiries about specific contributions, feel free to reach out! Thank you for understanding.
Design Exploration
Minimal, Typography, no icons to allow editorial images to stand out always
Logo Brand Guide
Treatment
Online Activation
The campaign gained strong visibility across Shopee’s ecosystem, driving engagement through user participation and reinforcing Shopee’s brand presence in the fashion and lifestyle space.
It highlights my ability to create engaging, multi-channel campaign visuals that connect with audiences and adapt seamlessly across platforms.
The designs presented in this project were created by my time as an in-house designer at Shopee. They are for demonstration purposes only and do not represent current Shopee branding, they also do not imply endorsement by Shopee. Opinions expressed on this page are solely my own and do not express the views or opinions of the Client & Company stated here.
Google Sites
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