Embedded Files
Branding, Print
The Design Brief
The project is collaboration between Shopee and FRANK by OCBC to introduce a credit card design that attracts young users. By incorporating retro fonts, vibrant colors, and playful patterns, the design sought to evoke nostalgia and stand out in the market. With a focus on whimsical illustrations and unique identity, the design reflected the brand's commitment to innovation and appealed to young users seeking a card that reflects their personality.
Nostalgia Appeal
Incorporating elements from the Y2K era evokes nostalgia and resonates with young adults.
Unique Identity
Quirky illustrations, and vibrant gradients add a sense of fun and uniqueness.
Brand Alignment
Reflects the brand's commitment to innovation and youthful energy, reinforcing its identity.
The campaign rolled out seamlessly across Shopee’s ecosystem, achieving strong visibility and supporting sign-ups for the new credit card during the launch period showing my ability to bring together different brand guidelines into a cohesive campaign, delivering visuals that are adaptable, engaging, and strategically effective.
The designs presented in this project were created by my time as an in-house designer at Shopee. They are for demonstration purposes only and do not represent current Shopee branding, they also do not imply endorsement by Shopee. Opinions expressed on this page are solely my own and do not express the views or opinions of the Client & Company stated here.
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