Embedded Files
Animation, Web
The Design Brief
Animated modules boost sales messaging during key campaign periods. They captivate audiences with strong visual intrigue, conveying brand promotions.
These modules drive traffic and revenue by creating excitement and urgency among consumers. Interactive elements further enhance engagement on the Shopee app platform.
11.11 Big Sale
A concept with different categories of products emerging from shopping bags
4.4 Savings Sprint
Enhanced element of urgency with fast shopping carts and floating vouchers
3.3 Shopper's Festival
Simple shoutout of message for the first mega sale of the year for Shopee
25th Super Shiok Sale
Raining vouchers concept for the recurring 25th Super Shiok Sale that happens every month
The modules enhanced Shopee’s homepage by making it more dynamic, engaging, and adaptable, helping campaigns stand out while reducing turnaround time for new launches.
These projects gave me experience in designing modular motion assets that not only elevate the user experience but also support scalability and efficiency for large-scale e-commerce campaigns.
The designs presented in this project were created by my time as an in-house designer at Shopee. They are for demonstration purposes only and do not represent current Shopee branding, they also do not imply endorsement by Shopee. Opinions expressed on this page are solely my own and do not express the views or opinions of the Client & Company stated here.
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