Embedded Files
Branding, Packaging Design, Print
The Brief
As part of the launch of Harry Potter: Visions of Magic in Singapore, I designed an exclusive PR gift set to celebrate the opening and foster goodwill with organisational partners and stakeholders. The project required balancing premium presentation with practical production considerations, ensuring the set reflected the magic of the Harry Potter IP while aligning with NEON’s corporate identity.
Timeline
Sep 2024 - Oct 2024
Role
Senior Designer, Corporate Relations
Deliverables
Packaging mock-ups, merchandise specifications, production-ready files
Goals
Strengthen relationships with media, partners, and collaborators through a bespoke, collectible gift.
Showcase NEON’s commitment to high-quality creative execution for global IPs.
Design packaging that conveyed a sense of luxury, fandom nostalgia, and immersive storytelling.
Gift Box
Black matte rigid box with gold foil NEON logo and magnetic flap cover.
Contents
1 wand (370mm × 22mm)
5 premium enamel keychains (Hogwarts crest + 4 houses, each ~38mm wid
1 custom silver pin (45mm)
Packaging Layout
Precision-fit compartments with velvet lining for secure display.
Mock-ups
Created detailed 3D visualisations and technical drawings with exact dimensions to guide production.
I successfully designed the packaging and merchandise concepts in line with the Harry Potter IP, prepared production specs to ensure quality. The final gift sets were well-received, showing my ability to create packaging that supports launches and builds stakeholder relationships.
The designs presented in this project were created by my time as an in-house designer at NEON. They are for demonstration purposes only and do not represent current NEON branding, they also do not imply endorsement by NEON. Opinions expressed on this page are solely my own and do not express the views or opinions of the Client & Company stated here.
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